Who is

Bobbie Racette

"After 170 rejections, I became more determined to help others succeed. Each 'no' taught me resilience, and now I use my experience to support those striving to overcome their own challenges."

Innovator

Innovator

Innovator

Bobbie Racette: a tech innovator reshaping norms and breaking boundaries. She’s not just participating in the game—she’s rewriting its rules.

Changemaker

Changemaker

Changemaker

As an Indigenous, Métis-Cree, 2SLGBTQIA+ leader, Bobbie turned personal adversity into a drive for equity. Her deep insights into systemic barriers fuel her efforts to equip underrepresented groups with essential tools and opportunities for success in the workplace and beyond. And it's working.

Visionary

Visionary

Visionary

Driven by the challenges of job loss and industry marginalization in 2015, and being overlooked, Bobbie seized an opportunity to redefine the role of virtual assistants. Her entrepreneurial drive transformed a personal setback into a blazing enterprise.

Raising a New Bar

Raising a New Bar

Raising a New Bar

Bobbie's commitment to creating accessible, onshore, and reliable staffing solutions powered by diverse talent has transformed the landscape for entrepreneurs, leveling the playing field for those who might otherwise struggle to compete. She is redefining success for both entrepreneurs and employees alike.

Game Changer

Game Changer

Game Changer

Bobbie’s approach to equitable employment has set new standards and increased demand for diverse talent. Through Virtual Gurus, she advocates for hiring practices that enrich both businesses and communities.

Entrepreneur

Entrepreneur

Entrepreneur

In 2017, Bobbie launched Virtual Gurus, utilizing a combination of human insight, machine learning, and innovative technology to match diverse talent with work opportunities and assist other businesses in their growth. Her platform is committed to creating meaningful careers for those often overlooked by traditional hiring practices.

Driven by a vision that transcends personal success, Bobbie Racette began creating opportunities in 2016 for those often marginalized or overlooked due to geographic constraints and other challenges.

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GivingBack
Bobbie and Virtual Gurus have been recognized for their significant impact and growth, highlighted by their inclusion in The Globe and Mail's list of Canada's Top Growing Companies in 2023. Bobbie has also garnered several prestigious accolades, including Indigenous Entrepreneur of the Year 2022, EY Winning Woman 2022, and Distinguished Entrepreneur of the Year 2023. Additionally, she was named EY Entrepreneur of the Year 2023 for the Prairies Region and is a 2022 IWF Harvard Graduate​​.
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Bobbie has marked another significant milestone in her unwavering commitment to fostering equity and opportunity within Indigenous communities in her latest endeavour as Chair of the Board for the Indigenous Prosperity Foundation. She also sits on the Board of the TELUS Friendly Future Foundation.
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Speaker Panellist

One-on-One Coaching

Executive Mentor

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Business Consulting

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Work with Bobbie
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Recent News

Explore Bobbie's blog for the latest and greatest!

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